Case study Solar Care
Solar Care — brand, website strategy and launch
I took a Perth solar maintenance start-up from a base logo to a launch-ready website, bringing strategy, production, QA and technical setup together.
The problem
Solar Care was a new Perth solar maintenance and repair business with a base logo, but no clear brand or web presence. The founders needed a conversion-focused landing page quickly so they could start handing out flyers and running advertising.
The positioning needed to make the difference clear: Solar Care was a repair-first specialist for existing solar owners, not another sales-led installer.
What I did
As producer and strategist, I wrote the website strategy, core brand messages, audience segments, keyword mapping, user-journey approach and future sitemap. I also wrote the content that framed the brand strategy and worked with the designer through logo, guideline and landing-page feedback.
I built an AI-coded prototype with Claude Code that became the starting point for the production build. During delivery, I coordinated client feedback, developer tasks and the launch plan. I ran QA across desktop and mobile, including form behaviour, contrast, layouts and legibility.
I also coordinated Google reCAPTCHA and SMTP2GO setup with the client, worked through DNS and domain access, and sent the launch and post-launch checklists.
The result
The website launched on 17 March 2026. Enquiry-form notifications were tested and confirmed as working after launch.
The project left Solar Care with a clearer repair-first proposition, a live enquiry path and a site structure ready for future growth. I did not claim traffic, lead or conversion figures because they were not available in the project records.
Tools used
Claude Code, WordPress, Figma, Hive and Gravity Forms.
Selected evidence
One system, across the work.
